Introduction
As a designer and as an Art Director I have, over the years, worked for several reputed national and international brands. From conceptualising, designing, and prototyping profits to curating brand experiences, I have worked across several projects including ad campaigns, websites, user interfaces, brand and visual identity guidelines, apps, product packaging, concept designs, and mentoring talent. As an Art Director, I have taken on increasing levels of responsibility and have proven success in designing and managing campaigns that built engaging and enduring relationships with a diverse set of audiences.
Work Profile
Design Manager, Creative Services - Amazon
Nov 2014 - Present
Hired by Amazon Creative Services/D1 team (Amazon’s internal creative agency. A part of Global Integrated Marketing team) to develop design processes and methodologies for the region, develop skill sets. Was responsible for the initiation of key quality analysis metrics to better streamline the design flow and process and increase user engagement. Played a key role in ensuring collaboration and streamlined access to various internal and external creative teams including marketing, creative, producers, copy-writers, directors, etc. Was a key member of the hiring team that Source-out, Shortlist and Interview potential candidates for Amazon Creative Services
Sr. Art Director - Ogilvy & Mather
Jan 2014 - Nov 2014
Hired by Ogilvy & Mather, Bangalore to conceptualise and create ideas, design process flows, and other creatives (both online and offline) for their clients. Built a multidisciplinary collaboration at a very fast pace, deadline driven environment, working closely with advertising directors, editorial, and production teams. Worked on POS, merchandising, press, outdoor, DM, brochures and digital. Art Directed and designed digital and offline promotional materials including outdoor and print. Undertook 360-degree marketing campaigns featured on social media and was involved in all phases of creative projects from concept to execution.
Sr. Art Director - Saatchi & Saatchi
Jun 2013 - Dec 2013
Hired to develop and art direct advanced visual concepts, themes, and comps for high-impact deliverables and assets.
Lead the development of creative concepts for B2B clients and develop design strategies that align with brand values. Developed clear, concise branding messages by working with the account and strategy teams, copywriters, and the production teams. Drove customer-focused design language in creative briefs, provide art direction for the entire line of online services, and Initiate and lead creative sessions to kick-off projects. Ensured creative quality, consistency, and cohesiveness across all creative executions and continually elevate and innovate custom client solutions that cement the company as a leader in the space
Sr. Executive, Design - Cafe Coffee Day
Jun 2010 - Jun 2013
Hired to work closely with the internal teams to generate and create brand promotional ideas that create and sustain long-term engagement while also matching the business objectives of the organisation. Was responsible for coming up with original creative ideas, including illustrations and infographics. Was responsible for pre and post production quality checks.
Managed and directed photo shoots on time and to budget. Conceptualised, visualised and designed websites, UI for Apps, Marketing collaterals and Brand Identity.
And a few more organisations from Bangalore and Mumbai...
Oct 2005 onwards
Academics
Amazon Echo Input Launch
Client: Amazon
Year: December, 2019
Amazon Echo has launched Echo Input Portable Smart Speaker, a limited edition voice-controlled smart speaker with Alexa that is designed to be carried around your home while you continue to listen to your favourite music. No more searching for plug points – the built-in rechargeable 4800 mAh battery lets you access Alexa from anywhere in your home. While creating the experience we made sure that the projects / photoshoot i) Develop brand-imagery that's compatible across the Echo product range ii) Ensure a consistent aesthetic language for all variants of the product iii) Create desirability as an affordable high-quality product using lifestyle images iv)Use real-world and real-life props that customers could easily relate to.
What is Echo Input Portable Smart Speaker?
Echo Input Portable Smart Speaker where you can discover and enjoy music non-stop as you move around your home. Streams directly over Wi-Fi or mobile hotspot from Amazon Prime Music, Apple Music, JioSaavn, Gaana or Hungama Music. You can also pair the device to your phone via Bluetooth.
Alexa is built in the cloud, so it is always getting smarter. The more you use the device, the more Alexa adapts to your speech patterns and vocabulary. Using Alexa is as simple as asking a question – just ask and Alexa will respond instantly.
Use Echo Input Portable Smart Speaker to switch on the living room lights while you enter your home or switch on the geyser before getting out of bed - all without lifting a finger. With “Routines”, control multiple devices at scheduled times or with a single voice command, like switch on the AC and turn off the lights every night.
A single battery charge provides up to 10 hours of music playback (11 hours of standby battery time) to keep you entertained. For best experience, keep the device plugged in when you don't need to carry it. You know that the device is fully charged when all the 4 LEDs turn off.
