Introduction
As a designer and as an Art Director I have, over the years, worked for several reputed national and international brands. From conceptualising, designing, and prototyping profits to curating brand experiences, I have worked across several projects including ad campaigns, websites, user interfaces, brand and visual identity guidelines, apps, product packaging, concept designs, and mentoring talent. As an Art Director, I have taken on increasing levels of responsibility and have proven success in designing and managing campaigns that built engaging and enduring relationships with a diverse set of audiences.
Work Profile
Design Manager, Creative Services - Amazon
Nov 2014 - Present
Hired by Amazon Creative Services/D1 team (Amazon’s internal creative agency. A part of Global Integrated Marketing team) to develop design processes and methodologies for the region, develop skill sets. Was responsible for the initiation of key quality analysis metrics to better streamline the design flow and process and increase user engagement. Played a key role in ensuring collaboration and streamlined access to various internal and external creative teams including marketing, creative, producers, copy-writers, directors, etc. Was a key member of the hiring team that Source-out, Shortlist and Interview potential candidates for Amazon Creative Services
Sr. Art Director - Ogilvy & Mather
Jan 2014 - Nov 2014
Hired by Ogilvy & Mather, Bangalore to conceptualise and create ideas, design process flows, and other creatives (both online and offline) for their clients. Built a multidisciplinary collaboration at a very fast pace, deadline driven environment, working closely with advertising directors, editorial, and production teams. Worked on POS, merchandising, press, outdoor, DM, brochures and digital. Art Directed and designed digital and offline promotional materials including outdoor and print. Undertook 360-degree marketing campaigns featured on social media and was involved in all phases of creative projects from concept to execution.
Sr. Art Director - Saatchi & Saatchi
Jun 2013 - Dec 2013
Hired to develop and art direct advanced visual concepts, themes, and comps for high-impact deliverables and assets.
Lead the development of creative concepts for B2B clients and develop design strategies that align with brand values. Developed clear, concise branding messages by working with the account and strategy teams, copywriters, and the production teams. Drove customer-focused design language in creative briefs, provide art direction for the entire line of online services, and Initiate and lead creative sessions to kick-off projects. Ensured creative quality, consistency, and cohesiveness across all creative executions and continually elevate and innovate custom client solutions that cement the company as a leader in the space
Sr. Executive, Design - Cafe Coffee Day
Jun 2010 - Jun 2013
Hired to work closely with the internal teams to generate and create brand promotional ideas that create and sustain long-term engagement while also matching the business objectives of the organisation. Was responsible for coming up with original creative ideas, including illustrations and infographics. Was responsible for pre and post production quality checks.
Managed and directed photo shoots on time and to budget. Conceptualised, visualised and designed websites, UI for Apps, Marketing collaterals and Brand Identity.
And a few more organisations from Bangalore and Mumbai...
Oct 2005 onwards
Academics
Amazon Echo Devices Launch
Client: Amazon
Year: September, 2019
Amazon Echo has launched four Alexa-enabled devices in September 2019: Echo Dot with the clock, Echo 3rd Generation, Echo Studio and Echo Flex. We created with product demo video, product films, lifestyle photoshoot, offline store creatives and landing pages for each product with market-specific merchandising graphics. While creating the experience we made sure that the projects / photoshoot i) Develop brand-imagery that's compatible across the Echo product range
ii) Ensure a consistent aesthetic language for all variants of the product iii) Create desirability as an affordable high-quality product using lifestyle images iv)Use real-world and real-life props that customers could easily relate to.
Echo Dot with Clock:
Echo Dot (3rd Gen) with clock - New and improved smart speaker with Alexa and LED display. An Alexa-enabled compact smart speaker with similar ID and core feature set as a Echo Dot. The only difference is a ‘7-segment display’ (looks like a calculator screen) enmeshed in the fabric design to show basic information (e.g. time, temp) at a glance. The target audiences were young families and young professionals.
Echo Dot streams music from Amazon Prime Music, Saavn, Gaana, Hungama Music and TuneIn - just ask for your favorite artist or song, or request a specific genre or mood. Search for music by album, decade, or let Alexa pick the music for you. Or wake up to your favorite music by setting a musical alarm. With Amazon Prime Music, you can also create and manage your personal playlist.
Echo Dot can hear you from across the room, even in noisy environments, or while playing music as it has four microphones that use beam-forming technology and enhanced noise cancellation. When you want to use Echo dot, simply say the wake word “Alexa” and it responds instantly.
Use Echo dot to call or message anyone who has an Echo device or Alexa app. Just ask Alexa to make a call to mom or or send a quick message to a friend.
Make your life easier at home. Use your voice to set timers, add items to shopping list, and create reminders. You can also check the news, weather or ask for sports scores, movie showtimes and more.
The LED display shows the time, outdoor temperature or timers. The LED display also has a light sensor that automatically adjusts brightness so you can see the time day or night
Echo 3rd Generation:
A smart speaker with Alexa with identical ID and feature set as Lidar, with the exception of the temperature sensor and Zigbee smart home hub. The target audience was new to the category customers who value audio quality but are cost-conscious and don’t want a premium audio solution.
Use Echo (3rd Gen) to switch on the AC from the couch or switch off the lights before getting into bed – all without lifting a finger. With “Routines”, control multiple devices at scheduled times or with a single voice command. Echo works with devices such as smart lights and plugs from brands including Philips, SYSKA LED, Oakter, TP-Link and more.
All the benefits of Alexa, now with improved sound and a new look. Just ask Alexa to play music, answer questions, make calls and get information, news, sports scores, weather, and more.
Echo (3rd gen) comes with new premium speakers powered by Dolby to play 360° audio with crisp vocals and dynamic bass response. Use your voice to ask for any song, artist, or genre, and stream music from Amazon Prime Music, JioSaavn, Gaana, TuneIn and Hungama Music.
Use Amazon Echo to call or message anyone who has an Echo device or the Alexa app. Just ask Alexa to place a call to Mom or send a quick voice message to a friend. You can broadcast anything to all your Echo devices. Just say “Alexa, announce that I am heading home” from your Alexa app and your family will know. Instantly connect with other Echo devices in your home, or your closest family and friends.
Make everyday easier: Make your life easier at home. Use your voice to set timers, add items to lists, and create reminders. You can also check the news and weather, or ask for sports scores and movie showtimes.
Echo Studio:
High-end Echo device with Alexa with tweeter, woofer and 3 speakers. Has Zigbee Hub, capable of supporting stereo, Dolby Atmos processing. The target audience was Echo-Alexa enthusiasts who are music lovers, high-income families who are highly social, frequent tech adopters, Echo/Alexa users, and music enthusiasts.
Our best sounding Echo ever. Echo Studio creates an immersive, high-fidelity soundscape, wrapping you in studio-quality sound from every direction. Just ask Alexa to play a song, artist, or genre and hear new details revealed in your favorite music. Plus use your voice to make calls and send messages, check the weather, get information, and control compatible smart home devices.
Echo Studio streams music from Amazon Prime Music, Apple Music, JioSaavn, Gaana, Hungama Music and TuneIn - just ask for your favorite artist or song, or request a specific genre or mood. Echo Studio automatically analyses the acoustics of your room and continuously adjusts audio filters to optimize the sound no matter where it’s placed.
Echo Flex:
A compact, cordless Echo that plugs directly into a wall outlet. Croissant offers all the features of Donut, but with a lesser quality speaker, similar to a smartphone. The target audience were existing echo users.
Plug it in and use your voice to control compatible smart home devices, make hands-free calls, access instant information and add items to your shopping list. With the built-in USB-A port, you can charge your phone while keeping your Echo Flex plugged in.
Manage compatible smart home devices using your voice. Switch on the lights as you enter your home or turn off the AC as you leave the room, all without lifting a finger. Echo Flex works with devices such as smart lights and plugs from brands including Philips, SYSKA LED, Oakter, TP-Link and more.
Use Announcements to send voice messages to every room with a supported Echo device, or use Drop In as a two-way intercom between rooms. You can also make hands-free calls to the Alexa app or another Echo.
