Introduction
As a designer and as an Art Director I have, over the years, worked for several reputed national and international brands. From conceptualising, designing, and prototyping profits to curating brand experiences, I have worked across several projects including ad campaigns, websites, user interfaces, brand and visual identity guidelines, apps, product packaging, concept designs, and mentoring talent. As an Art Director, I have taken on increasing levels of responsibility and have proven success in designing and managing campaigns that built engaging and enduring relationships with a diverse set of audiences.
Work Profile
Design Manager, Creative Services - Amazon
Nov 2014 - Present
Hired by Amazon Creative Services/D1 team (Amazon’s internal creative agency. A part of Global Integrated Marketing team) to develop design processes and methodologies for the region, develop skill sets. Was responsible for the initiation of key quality analysis metrics to better streamline the design flow and process and increase user engagement. Played a key role in ensuring collaboration and streamlined access to various internal and external creative teams including marketing, creative, producers, copy-writers, directors, etc. Was a key member of the hiring team that Source-out, Shortlist and Interview potential candidates for Amazon Creative Services
Sr. Art Director - Ogilvy & Mather
Jan 2014 - Nov 2014
Hired by Ogilvy & Mather, Bangalore to conceptualise and create ideas, design process flows, and other creatives (both online and offline) for their clients. Built a multidisciplinary collaboration at a very fast pace, deadline driven environment, working closely with advertising directors, editorial, and production teams. Worked on POS, merchandising, press, outdoor, DM, brochures and digital. Art Directed and designed digital and offline promotional materials including outdoor and print. Undertook 360-degree marketing campaigns featured on social media and was involved in all phases of creative projects from concept to execution.
Sr. Art Director - Saatchi & Saatchi
Jun 2013 - Dec 2013
Hired to develop and art direct advanced visual concepts, themes, and comps for high-impact deliverables and assets.
Lead the development of creative concepts for B2B clients and develop design strategies that align with brand values. Developed clear, concise branding messages by working with the account and strategy teams, copywriters, and the production teams. Drove customer-focused design language in creative briefs, provide art direction for the entire line of online services, and Initiate and lead creative sessions to kick-off projects. Ensured creative quality, consistency, and cohesiveness across all creative executions and continually elevate and innovate custom client solutions that cement the company as a leader in the space
Sr. Executive, Design - Cafe Coffee Day
Jun 2010 - Jun 2013
Hired to work closely with the internal teams to generate and create brand promotional ideas that create and sustain long-term engagement while also matching the business objectives of the organisation. Was responsible for coming up with original creative ideas, including illustrations and infographics. Was responsible for pre and post production quality checks.
Managed and directed photo shoots on time and to budget. Conceptualised, visualised and designed websites, UI for Apps, Marketing collaterals and Brand Identity.
And a few more organisations from Bangalore and Mumbai...
Oct 2005 onwards
Academics
PolkaDot is a creative agency that offers the full range of integrated services, from traditional to emerging media. We bring to the table a wealth of experience working with both corporate giants and sprightly startups. Our mission is not limited to getting your target customers to loosen their purse strings. We will ensure that your brand earns a place in their thoughts and aspirations as well.
We are team of bright-eyed professionals who share a passion for creativity. We think, we dream, we write, we doodle, we code, we grab eyeballs, we solve problems, we build brands. All in a day’s work.
PROCESS
Discover: We kickstart the creative process with attempting a detailed understanding of the premise and potential of your business. Your concerns are addressed and your goals and expectations precisely defined
Dive: We then dive into research, analysing data and connecting dots to get clarity on where your brand stands and where it can go. Relevant and valuable insights come out of this exercise, sharpening our strategic focus.
Develop: The brilliant minds in our creative team then retreat into their minds in search of explosive ideas. After endless brainstorming sessions and countless cups of coffee, the winning strategy finds expression in words and visuals.
Design: The blueprint for your brand’s success gets fleshed out in the hands of our experienced team of writers, visualisers, designers & developers. We have an expert panel of planners to choose the ideal media vehicles to deliver the content effectively.
Debrief: There is always room for review after the job is done. We keep track of how the communication is received, appreciated and what difference it makes to the bottomline of your business.